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Brands Win Super Bowl Blackout

February 4, 2013 by Ryan Wilcox Leave a Comment

A few minutes after half-time of SuperBowl XLVII, the lights went out in the Superdome. It didn’t take long before my Twitter feed exploded; with jokes of the Jerry Seinfeld variety to smart responses from brands. Here are a couple of my favorites from the night:

Power out? No problem. twitter.com/Oreo/status/29…

— Oreo Cookie (@Oreo) February 4, 2013

I love @Oreo‘s response! If you want more information on how their team was able to get the graphic up so quickly, check out this Buzzfeed article.

We just really don’t want football season to end. Can you blame us?

— Buffalo Wild Wings (@BWWings) February 4, 2013

As it happens, a stadium blackout is the subject of another Buffalo Wild Wings ad. Their social team didn’t miss the opportunity.

I’m sure there were other clever brand responses that I missed. What were some of your favorites? Let me know on Twitter or in the comments!

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